Digital Marketing :A step by Step Guide 2021
It is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
When you get down to it, digital marketing is simply marketing.
In todays world we highly rely on digital means for everything and lets clear it by an example:
For instance , you want to buy a mobile but you are confused which one to go for so what comes first in your mind is lets do a google search .
Think about the last important purchase you made and that might be a home, hired someone to fix your roof, or changed paper suppliers at your office.
Regardless of what it was, you probably began by searching the Internet to learn more about available solutions, who provided them, and what your best options were.
Hence, Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched.
To conclude most purchasing decisions begin online.
Why should we do Digital Marketing?
Traditional marketing is a type of marketing where marketers use traditional platforms such as print media and broadcast media, etc.
Nowadays, Traditional marketing has become old way of marketing and in addition to it traditional marketing doesn’t have much impact on our daily .Therefore, we need Digital marketing
Difference Between Traditional Marketing and Digital Marketing?
| Traditional Marketing | Digital Marketing |
| 1)It is limited to specific area | 1)Its reach is global |
| 2)it is not cost efffective | 2)It is cost effective |
| 3)It is not good for brand building | 3)t is effective and good for brand building |
| 4)It is difficult to measure | 4)It is easy to measure |
Types of Digital Marketing
1.Search Engine Optimization(SEO)
SEO is the practice of increasing quality and quantity of traffic to your website through organic search result engines and therefore, we can say it is ranking our website higher in Search Engine Result Pages(SERPs).
orIn other words SEO is one of the important tools which helps to enhance online visibility in search engine results
Types of SEO:-
A)On Page SEO:-
It includes strategies to optimize an individual page on a website.
This type of SEO includes:
Keyword Research : Finding the best keywords to target on a page of content
Content creation : Publishing high-quality content focused on target keywords
Keyword Optimization: Using the target keyword in all the right places and using good meta tag SEO
B)OFF-Page SEO:-
Off-page SEO refers to all things you can do outside of your website to help improve SERP position
It includes: Link Building, Forums, Influencer Outreach and Content Marketing and many more…
2.Search Engine Marketing(SEM)
Search engine marketing, or SEM, refers to paid advertisements that appear at the top of the SERP.
SEM is another way of enhancing traffic and it gives paid service to provide space to advertise a product or service so the marketer can purchase advertisement space which appears in the user’s search engine result page.
The popular paid search services are Google AdWords and Bing Ads.
3.Social Media Marketing(SMM)
Social media marketing is the use of social media platforms such as Facebook ,Instagram, Twitter etc… so ,as to connect with your audience and build your brand.
Which social media platform you will use will depend on the type of audience you want to reach. Paid/sponsored ads on social media are a viable option as they reach the demographic you intend to target and run for the duration you have set
This is the type of digital marketing channel where marketers get high exposure to connect to the consumers and promote their products.
Especially ,B2C companies gain the highest advantages of SMM.
4.Content Marketing
It refers to informational, valuable content like blog posts, how-to videos, and other instructional materials. This type of marketing helps you connect with your audience and answer their questions.
This is an indirect way of digital marketing approach where business house delivers a quality piece of content to generate sales online and therefore, we can say this process of marketing is also used to build brand recognition ,faith, equity among customers.
5.Email-Marketing
Email marketing is a process of sending commercial messages to group of people via email.
This is the most important part of this digital marketing channel is that it provides value to your audience.
This type of marketing offers them exclusives that they would not receive anywhere else, and you can build a mutually beneficial relationship that will increase brand loyalty.
In this type of digital marketing ,marketers update their customers regularly about products, services, and company’s customers related policies through emails.
6.Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products.
You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
In addition, it also helps affiliate marketers to earn money and at the same time it is beneficial for company as this reduces their cost of conversion of leads .
Above all, it is a win -win situation for both company and affiliate marketers and this is the reason why affiliate marketing industry is booming exponentially.
7.Viral Marketing
Viral marketing means creating funny or trendy kind of post , newsletter, video ,meme or a short type of content which spreads across the web like a virus in a short span of time.
Therefore, It can generate fabulous results for marketers but for that they need to spread it across multiple channels like Facebook, Twitter, You tube ,blog posts etc..
Career Opportunities in Digital Marketing
Digital marketing is like ocean where you can find numerous opportunities. lets have a look at some of them
1)Entrepreneur
one can start his or her own business and provide services like branding ,promotion etc..
2)Freelancer
Freelancer is a person who works for himself.
Starting a career a freelancer is common nowadays and earning opportunities are very high.one can be content writer, blogger, web designer etc…and more over it gives us freedom
3)Online Earning
Making money online is on boom nowadays and one can earn online through various ways like becoming affiliate of any company or by selling product and services online.
4)Job Opportunities
a)SEO specialist
For optimizing a website to attain a higher search ranking companies appoint SEO specialist who has in depth understanding of how to get highest traffic from all search engines
Therefore, they also design strategies and plans for enhancing website rankings across all search engines.
b)Social Media Manager
Social Media Manager creates and maintains brand promotions, company information, and marketing campaigns for their company across all social media platforms.
c)Content Marketing Specialist
Content marketing specialist are responsible for planning, developing and implementing overall company’s content strategy.
Thus, they are responsible for management of creation and production of offline and online content .